The Global Market Place of International Professional Marketing

International professional marketing is the byproduct of the global acceptance of international trade which makes the globe one huge market. Global trade continues to grow in scale due to several reasons. One of the biggest fuels of globalization is technological advancement. Improved communication and transportation has made trade more practical than ever. Access to the very best products from all around the globe now has almost no limits. The rapidly changing technology has also forged strict competition between firms as to which is fastest in developing and producing the newest in technology.

Countries in the past decades have all taken several steps to promote global trade through various trade agreements such as the General Treaty on Trade and Tariffs, and trade organizations such as the World Trade Organization (WTO), North American Free Trade Agreement (NAFTA), and the European Union (EU) as a means of accommodating the realities of an economy gearing towards one global market.

Stages in the International Involvement of a Firm based on International Professional Marketing
A firm may go through several stages before it becomes fully able to compete across local boarders and into the international scene. A business generally starts as a purely domestic firm, focusing full attention on its home market and has no current plans of offshore expansion and does not consider any material threats from abroad. Such firm may eventually receive orders from abroad. Such orders may be seen under two different lights. First, the firm may see them as a hustle especially in the case of small orders because of the great deal of effort and expenses required in relation to the very modest related revenue. Second, the firm may see them as new opportunities, realizing that potential to expand and enter the foreign markets exists.

The firm that possesses the second view will eventually begin to export more and more. It soon fully enters the export stage where little effort is made to market the product overseas, although the number of offshore orders continues to increase.

The firm may then opt to enter more countries sequentially, with the aim of establishing a network of markets over a geographical group of countries. The firm can begin with the country from which the most overseas orders come and start developing the products popularity there. Little learning and marketing efforts are going to be shared among countries and the firm will likely have branch offices or subsidiaries focused only on the market of the country in which they are located.

The firm upon reaching the multinational stage will then engage in standardization across a certain region such as Central America, West Africa, or Northern Europe to make its activities and processes simpler and easier. Developing a standard marketing mix that will work for a certain group of countries is likely to generate more revenues through greatly decreased costs. Such marketing mix can be made possible with international professional marketing.

The firm upon multinational success will eventually reach the global stage wherein all focus centers on the entire World Market. Decisions will be made with the aim of optimizing the products position across the global market as a whole. The home country as the center of the product completely becomes a thing of the past. An example of a truly global company that makes use of international professional company is Coca Cola.

These stages demonstrate the growth from a fully local point of operations to a completely global scale. The journey is not easy and companies may fall in between these stages, get stuck in one stage or even fall back to one of the stages it has already passed. Certain parts of the firm may possess the characteristics of different stages such as the pickup truck division of an auto-manufacturer may be largely domestically focused, while the passenger car division is globally focused. A global focus is generally fitting for large companies, but such may not be the case for smaller companies as some hindrances may prove to be too big to conquer. For example, manufacturers of ice cubes may do well as domestic, or even locally centered, firms.

Jeep Hurricane Concept – A Chrysler Group Vehicle Platform

It is almost two consecutive years that the automotive industry haven’t heard about the production model of Chrysler Group’s off-road concept called the Jeep Hurricane since it was unveiled at the 2005 North American International Auto Show (NAIAS) in Detroit.

During its unveiling at the NAIAS two years ago, Trevor Creed, Senior Vice President – Chrysler Group Design said: “Jeep Hurricane is simply the most maneuverable, most capable and most powerful 4×4 ever built. It pays homage to the extreme enthusiasts’ Jeep vehicles in form and off-road capability, but is a unique interpretation of Jeep design. Simply stated, it is the extreme example for the Jeep brand.”

“Out in the wilderness, changing direction in minimal space can mean the difference between an afternoon of adventure and a distress call back to the trailhead. The multi-mode four-wheel steering system on Jeep Hurricane is designed to offer enthusiasts the next level of performance and unexpected maneuverability,” he further explained.

One interesting feature of the Jeep Hurricane is that it does not have roof or even a side door. The concept has only two seats for occupants and equipped with body architecture exclusively for an enhanced off-road performance. In fact, the Jeep Hurricane concept was chosen by Autoweek as the winner of their “Most Fun” Concept vehicle award at the show.

Although many patented technologies were secured in the Hurricane’s development, some automotive experts as well as DCX said that the concept vehicle is not expected to be a production vehicle in the near future. Instead, the vehicle technologies, designs cues, and technical specs found on the Jeep Hurricane concept are expected to be featured in future Jeep models, as the company believed that the concept vehicle raised the bar for the Jeep brand. Take a look at some of these specs and features.

The Jeep Hurricane concept has a one-piece body styling made of carbon fiber, accented by the signature 7-slot grille design with Jeep header panel on the front fascia. As expected for a Jeep model, the Jeep Hurricane concept embodies the brand’s creative and mechanical expertise in terms of off-road vehicle handling and performance.

The Jeep Hurricane concept was the first Chrysler Group vehicle to have two monstrous 5.7-liter HEMI engines, one in the front and one at the back. Both engines deliver 335 hp and produce 370 lb.-ft. amount of peak torque, providing a total of 670 hp and 740 lb.-ft. of torque. The engine is also equipped with Chrysler Group Multi-Displacement System (MDS), which allows the Jeep Hurricane to run on different engine displacements including 4, 8, 12, or 16 cylinders. A 5-speed automatic gearbox delivers power through the custom multi mode central transfer case and split axles with a mechanically controlled four wheel torque distribution system. The Jeep Hurricane concept also features a skid steer capability and toe steer that enables the vehicle to turn the front and rear tires inwards.

Expect to see these features of the Jeep Hurricane on future Jeep models anytime soon.

AIG American General Auto Insurance Company Review

One company that plays an important role in the automobile insurance business and is now known for holding one of the largest member numbers of policyholders is AIG Auto Insurance, a member of the American International Group. They are one of the world leaders in insurance and financial services operating in 130 countries and in all the continents of the world. They serve commercial, institutional and individual customers through their great customer service skills, their great technology and an enormous number of employees. Perhaps this is one of the only “top dogs” in the American Insurance business that was not started and essentially founded within the borders of the United States.

AIG/American General was started in China (specifically Shanghai) by a man named Edwin Cornelius Vander Starr and it quickly spread out across Latin America, Asia, Europe and a large quantity of Middle Eastern countries. In 1962 the company still hadn’t made it big in the United States, so Vander Starr took a risk and allowed a man named Hank Greenberg to be in charge of the United States’ holdings that the company had. This came to be a significant risk because the company started spreading out the country in a matter of years because the focus changed from selling insurance from agents to independent workers. It is also of note to mention that the company now is the fourth largest company in the world according to the 2006 ratings of the Global Forbes 2000 List.

AIG has one of the largest networks across the globe with 97,000 employees and 714,000 agents. This is important at the time of settling claims and handling any changes to the policy a customer wants to make. They offer several services to individuals across the United States including accident and health insurance, automobile insurance, life insurance, travel insurance and retirement services. The website is built in a way in which the customer can easily access all its features, a bad thing however is that not enough focus is paid in regards to automobile insurance. Perhaps the reason for this is that they have so many more services to cover since they don’t only insure individuals, but also businesses, financial professionals and insurance professionals.

The AIG auto insurance section of their website does however allow you to pick which state you would like a quote in (because prices and insurance minimums vary by state) and gives the customer a chance to review some of the most frequently asked questions about car insurance. It also offers tools such as a glossary and an automobile insurance guide; which basically eases the process and stress of a potential member and makes them understand the industry a little bit more.

With AIG being a huge company with worldwide presence, it is important for a potential member to feel at home. Because of this, the insurance company gives customers a list of reasons in their online page that builds up their credibility and lean customers toward choosing them. One of the main reasons mentioned is that they offer a wide array of coverage and deductible options. This is good because the population of the U.S. is nowadays more diverse than ever, and they can attract people from every race and nationality.

There are a number of different AIG car insurance discounts given to their policyholders. They take pride in this because after all: Who doesn’t enjoy the idea of saving money? Some of the discounts given by AIG include but are not limited to multiple-vehicle policies, airbags, anti-lock brakes, defensive driver course, senior accident prevention course, good students and paid in full policies. Other reasons for selecting them over other insurance companies include their security and privacy, fast and accurate claims service at the time of an accident and flexible paying options.